It's a stunning deep berry color that I believe looks flattering on any skin tone. It's a very versatile shade, so it's great for everyday use. It might just be the perfect color that I've been looking for because it's quite a natural kind of red, almost like a "my lips but better" kind, at least for those who have naturally red lips. It's also highly pigmented and buildable, so a little goes a long way.
|Here's what it looks like with flash (left) and soft window lighting (right). When I first applied it, it had a little bit of plum undertone, but that somewhat fades as it mattifies, which is completely fine with me. I already have enough mauve-based lipsticks to begin with!|
|4 hours later|
I like how it looks even more after a few hours because you could really see that it completely mattifies and leaves a nice, natural tint. I only went out for about 4 hours, so I wasn't able to see how it would hold up for a good 8 hours or so, but so far so good!
It definitely has a moisturizing, velvety texture that's "beyond comforting." It's the best matte finish I've ever tried because it doesn't become blotchy at all throughout the day. I do love the sleek matte packaging as well and how it's in a retractable tube with a decent amount of product.